media

The noise revolution

There’s always a radio playing nearby, there’s always a TV turned on, there’s always a screen in front of your eyes and an ad popping up when you least expect it, there’s always information there for you.

 

No; in fact, there isn’t. Information and knowledge are the last things to be available to you, because noise is the best way to obfuscate information. Information in excess inevitably turns into babble, and gives the ‘public’ the highest degree of confusion.

 

Our society has lost the value of silence. You’re not supposed to stay in silence in this world, because you’re not supposed to think; you’re supposed to either speak or listen (i.e., obey).

 

We journalists bear, perhaps, the highest responsibility (i.e., guilt) in this matter, because we’re the ones who indulge into this vicious game of never-ending babble.

 

Media productions tend now to focus on form and to ignore content. It doesn’t matter what you say, it only matters the way you say it: you just need to say it with self-confidence, with an engaged attitude, in an alert voice, you just need to pack your information in a dynamic and professionally looking way and a fashionable design, and you win the public’s hearts.

 

Truth is no longer a value; you only need to be convincing and, of course, cool.

 

This noise revolution makes one to think that our modernity is, in fact, a kingdom of the sophists.